Honesty over hype
If your site is performing well in an area, I'll tell you – and focus the report on where the real opportunities are. No padding findings to justify the fee.
About No-Friction Lab
You built something great.
It deserves to convert.
Most business owners know their site isn't performing as well as it should. They can feel it. But without a clear picture of where people are dropping off and why, every fix is a guess – and guesses cost money.
No-Friction Lab exists to give you that picture: fast, at a price that makes sense, and with the kind of expert context that makes the report worth acting on.
Why This Exists
Most conversion problems aren’t complicated. They’re just invisible until someone points them out.
After working across a range of industries – from global entertainment organisations to national law firms – one pattern kept repeating: businesses were spending thousands driving traffic to sites that quietly repelled the people who arrived. Slow pages. Confusing layouts. CTAs nobody trusted. Forms nobody finished.
The fix was never mysterious – it just required someone to look properly. The problem was that getting that eye typically meant a five-figure agency engagement or a freelancer working from intuition alone. Neither was good enough. No-Friction Lab is the alternative.
Experience & Approach
Fast because of AI. Reliable because a human checks every finding.
Alice
Founder, No-Friction Lab
Alice brings 10+ years of hands-on UX, CRO, and experimentation experience across Sky, Stowe Family Law, B2B ecommerce, and professional services. She's run large-scale experimentation programmes from scratch and squeezed meaningful results from minimal budgets.
That breadth of context is what makes the audits different: every finding is reviewed by someone who's seen what actually moves the needle, not just what the textbook says should.
No-Friction Lab exists because most businesses don't need a £20,000 agency retainer to get a clear answer. They need someone who's seen enough sites to know exactly where to look.
The Methodology
- AI Pattern Scan – 80+ checkpoints covering UX, CRO, and performance — done in hours, not days.
- Expert Review Layer – Every AI finding is checked, reviewed, and filtered by a human specialist who understands conversion psychology.
- Ranked by what matters – Issues ordered by revenue impact against effort, so you know exactly where to start.
- Written for humans – No jargon. A PDF you can hand to your developer or work through yourself.
Expertise Areas
UX Research
Conversion Rate Optimisation
Information Architecture
WCAG Accessibility
A/B Testing Strategy
Funnel Analysis
Landing Page Strategy
Entertainment & Media
Professional Services
How I Work
Four commitments every client gets
Speed without shortcuts
AI lets me cover ground that would take a human days. But every finding is still reviewed by a specialist before it reaches you – thoroughness and pace together.
Accessible pricing, always
The insight that used to cost five figures shouldn't be locked away from growing businesses. At £99 for a limited number of introductory audits, it's priced to return its cost on the very first fix you implement.
Plain language, always
Reports are written for founders and marketers, not developers. Every recommendation includes a plain-English explanation of the problem, the impact, and the fix.
What You Get
What lands in your inbox after every audit
No ambiguity, no bloated deliverables. Here's the what you can expect within 3–5 business days.
Prioritised Fix List
Every issue ranked by revenue impact and implementation effort – so you always know which fix to make first, not just which problems exist.
Plain-English Explanations
Every finding comes with a clear explanation of what the problem is, why it costs you conversions, and what to do about it – written for founders, not developers.
PDF Report, Ready to Share
A clean, structured PDF you can read yourself, hand to your developer, or share with a stakeholder. No login required, no expiring links, yours to keep.
The Path Forward
Getting from friction to growth is three steps
Submit your URL
Tell us which page or site to review and what your conversion goal is. Takes two minutes.
We audit & review
AI scans 80+ checkpoints. An expert reviews, filters, and writes your prioritised fix list.
Implement & grow
Your report arrives in 3–5 days. Apply the fixes in order. Most clients see movement within the first two weeks.
Ready to Remove the Friction?
Your site is working hard.
Now make it work smarter.
Your site is losing customers right now. You just can’t see where yet. For £99, you'll know exactly where – and exactly how to fix it.
Secure checkout
No subscription or lock-in
7-day satisfaction guarantee
Not sure which package? Compare the options →