Module 1
UX & CRO Explained
The concepts you need to audit confidently, with no prior UX knowledge required. Covers friction, conversion metrics, and the most common myths.
30–45 min
DIY Toolkit · Notion Format · £49.99
Stop guessing why
people aren't
converting.
The No Friction UX Audit Toolkit gives ecommerce store owners and SaaS founders a clear process to find what's causing friction on their site, and a prioritised plan to fix it.
Instant access after payment
No UX experience required
Works for ecommerce & SaaS
Instant Notion Template
No Friction UX Audit Toolkit
£49.99
One-off payment · No subscription · Instant access
- 10-point heuristic audit checklist
- Effort vs. impact prioritisation matrix
- 20 AI prompts to accelerate your audit
- Revenue forecast worksheet
- UX & CRO foundations guide
Secure payment via Stripe
Sound familiar?
You have traffic. You have a product.
But something's not converting.
You've tweaked the homepage, changed the CTA, maybe even run some ads. But visitors still leave without buying, signing up, or getting in touch. The problem isn't your product. It's friction. Small moments of confusion, hesitation, and doubt that add up to lost revenue.
Agency audit
£3,000–£10,000+. Takes weeks. Padded with strategy slides you'll never use.
Generic checklist
You tick the boxes but still don't know which issues are actually costing you money.
Gut feel
You change things based on what looks wrong to you, not what's wrong to your visitors.
What's inside
Six modules. Three to five hours.
A clear action plan.
Built in Notion so you can work through it at your own pace, fill in worksheets directly, and come back to it as your site evolves.
Module 2
10-Point Heuristic Checklist
A question-by-question framework to find what's broken, covering value proposition, trust signals, forms, mobile, CTAs, and more.
60–90 min
Module 3
Prioritisation Matrix
Score every issue by effort vs. impact so you know what to fix first. Includes a worked example and blank template ready to fill in.
30 min
Module 4
AI Prompt Library
20 copy-paste prompts for ChatGPT or Claude, covering homepage analysis, onboarding friction, form audits, A/B test hypotheses, and analytics interpretation.
Use throughout
Module 5
Revenue Forecast Worksheet
Put numbers to the problems you've found. The leaky bucket calculation shows you what your current conversion rate is costing you, per month and per year.
20–30 min
Module 6
Next Steps Guide
Covers when DIY is enough and when it's worth bringing in a professional, with a plain comparison of the toolkit vs. the No Friction Lab £99 audit (rising to £199).
10 min
Who it's for
For founders and operators, not UX specialists
- Ecommerce store owners with traffic but a conversion rate below 3%
- SaaS founders whose homepage-to-trial rate isn't where it should be
- Solo operators who've launched, have some traffic, but aren't converting the way they expected
- Small teams preparing to invest in paid acquisition who want their funnel tightened first
What you'll come away with
- A prioritised list of UX issues ranked by the revenue impact of fixing them
- A clear calculation of what your current conversion rate is costing you per year
- Quick wins you can implement this week, often in under an hour each
- Enough UX fluency to brief a designer, developer, or consultant effectively
- A repeatable process you can run quarterly as your site evolves
Not Sure It's Worth It?
See how small an improvement would cover the cost.
Plug in your own traffic and numbers. In 30 seconds you'll see the exact lift needed to pay for the toolkit – no guesswork, no industry averages.
Try the Free ROI Calculator →Get started today
The UX audit your site needs.
Without the agency price tag.
One-off payment. Instant access. A Notion workspace you can start working through today.
Secure payment via Stripe · Instant Notion access
Need a full expert audit instead? See the £199 No Friction Lab audit →
Want it done for you instead?
The professional audit — £99 while founder slots last
An expert review of your ecommerce store or SaaS marketing website. Delivered in 5 business days with a prioritised recommendation report and revenue impact estimates. Only 3 slots at the introductory rate.
FAQ
Common questions
Do I need a Notion account?
Yes, but a free Notion account is all you need. After purchase you'll receive a link to duplicate the toolkit into your own workspace. The free plan covers everything you'll use here.
Do I need any UX or CRO experience?
None at all. Module 1 builds the foundations you need from scratch. The checklist is written in plain language, and the AI prompt library handles the analytical side. If you can use your own site, you can use this toolkit.
Does this work for ecommerce and SaaS?
Yes. The checklist and worksheets are written to cover both. Ecommerce-specific examples cover checkout, product pages, and conversion flows. SaaS examples cover onboarding, pricing pages, and signup forms. Where a section isn't relevant, it tells you to skip it.
How long does it take to complete?
Most people get through the full toolkit in one sitting, roughly 3 to 5 hours. You can also work through it module by module across several sessions. The checklist and AI prompt library are reusable, so it's worth coming back to as your site changes.
What if I want more than DIY?
Module 6 covers exactly when to stop self-auditing and bring in a professional, and what a professional audit adds that this toolkit can't replicate. If you're already at that point, the No Friction Lab audit is £99 (rising to £199) and delivered within 5 business days.
Do you offer refunds?
Because this is a digital product with instant access, we're not able to offer refunds once the Notion link has been accessed. If you have any issues with your purchase, get in touch at hello@nofrictionlab.co.uk and we'll sort it.
Ready to find what's costing you conversions?
Three to five hours. A clear list of what to fix first. £49.99.
Get the Toolkit — £49.99 →