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How small a win would pay for itself?
Enter your own traffic, conversion rate and order value. We'll show you the smallest conversion improvement needed to cover the cost of an audit or toolkit — no assumptions, just your numbers.
ROI breakeven calculator
Your Breakeven Point
Based on your numbers, you'd only need a
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increase in conversion rate to fully cover the cost of your audit.
Current monthly revenue
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Extra conversions needed
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per month
New conversion rate needed
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This is a breakeven calculation using only the numbers you entered — it isn't a prediction or a guarantee of results. It shows how small an improvement would need to be for the cost to pay for itself.
Pick a hypothetical scenario below. These are illustrative "what if" figures you choose yourself, not a forecast or an industry average.
Extra revenue / month
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Extra revenue / year
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Time to cover the cost
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Want an expert to find exactly where that improvement could come from?
A No-Friction Lab audit points to specific fixes on your site, ranked by impact.
How this is worked out
Your current monthly revenue
Visitors × conversion rate × average order value.
Extra conversions needed
Audit or toolkit cost ÷ average order value.
Required lift, in relative terms
Extra conversions needed ÷ your current monthly conversions.
No hidden assumptions
We don't apply an "expected" uplift. Every figure comes directly from what you typed in.